Kevin Slimp Online

Kevin Slimp is a favorite speaker and trainer in the publishing world. He can be reached at kevin@kevinslimp.com.

Current Newsletter

Adobe Bridge: There's a surge in interest

Adobe Bridge: There's a surge in interest
Last week, I spent a day with a weekly newspaper in Eastern Ohio. I even took a pic of the big building shaped like a basket to prove it. After lunch, the publisher asked something I’ve heard quite often in my visits with 100-plus newspapers this year, “Could you take a little time to teach us some things about Bridge?”

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Recent Columns

Newspaper Hall of Fame unveiled July 17

Newspaper Hall of Fame unveiled July 17
The Tennessee Newspaper Hall of Fame celebrated its opening on Friday, July 17, 2015. It was a glorious evening, filled with a celebration fit for the industry it represents.
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Top four reasons some newspapers aren't having a good year

Top four reasons some newspapers aren't having a good year
With so many newspapers reporting a really good year, why are there still newspapers who aren’t? I thought about this as I drove to the airport this morning (the roads are pretty clear at 2 a.m. in Sioux Falls, making it safe to think while driving) and came up with what I’m calling: 


My top four reasons 
some newspapers aren’t 
having a great year

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Front Page

Thinking about your newspaper's future

Thinking about your newspaper's future
Dr. Hildreth spoke for no more than five minutes, but I’ll never forget what he said. “You should know,” he began, “that most of what you’ve learned in your time as a student is wrong.” He had my attention as he continued, “But that’s OK. The most important thing you’ve learned at this university is how to think.”

I couldn’t help but think of all the speakers and teachers I’ve had over the years.

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More statistics from latest publisher survey

More statistics from latest publisher survey
The primary reason I continue to collect data and survey newspaper managers is to help my newspaper colleagues. Several times, over the last few weeks, I’ve received requests for advice from publishers who, after looking over data from a recent survey, found the answer they were looking for.

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Growing Newspapers: They're popping up everywhere

Growing Newspapers: They're popping up everywhere
I saw a story about a daily newspaper for sale a couple of days ago. Almost as a side note, it was mentioned that the paper had a profit in the 20 to 25 percent range. And why was it for sale? Apparently, that wasn’t enough for the giant corporation that owns it. So, it’s for sale.
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Print Back in Fashion: I keep running into new papers

Print Back in Fashion: I keep running into new papers
Surely you read the comments of Martin Sorrell, CEO of the world’s largest advertising group, as well as highest paid CEO in Europe, concerning newspaper advertising. In April, he said that print media is more powerful than agencies believe and advised advertisers to spend more in print.
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Texans Eager to Learn: Vernon, Texas

Texans Eager to Learn: Vernon, Texas
When I walk into a newsroom for the first time, there’s always a moment of hesitation as I gauge how prepared the group is for my visit. I’m normally greeted with one of two emotions: either, “Who are you and why are you here,” or “We have been waiting for you!”
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Interesting Findings From Recent Publishers Survey

Interesting Findings From Recent Publishers Survey
The primary reason I continue to collect data and survey newspaper managers is to help my newspaper colleagues. Several times, over the last few weeks, I’ve received requests for advice from publishers who, after looking over data from a recent survey, found the answer they were looking for.
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Adobe InCopy is just the ticket for Tennessee paper

Adobe InCopy is just the ticket for Tennessee paper
In the midst of my busiest year ever, Dale Gentry, publisher of The Standard-Banner in Jefferson City, Tennessee, called to ask if I could find time to visit his newspaper. Less than an hour away from my office, I’ve visited Dale’s staff numerous times over the past 20 years and there was no way I was going to say, “no.”

So between trips to Edmonton, Alberta and Preston, Minnesota, I found an afternoon to spend with the staff of the Standard-Banner. The request from Dale was simple enough: “Can you teach us to use InCopy?”

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Newspapers: I love all of them, but my heart is with the small ones

Newspapers: I love all of them, but my heart is with the small ones
I guess I might as well change my permanent address to “Midwest,” following more than a dozen scheduled visits to Iowa and Minnesota during February, March and April. People began to ask with frequency, “Why don’t you schedule your visits to Minnesota (or Iowa or Canada) in the summer?”

My most common response is, “I need a new manager.” I suppose the honest answer is that I go when I’m asked and people in the coldest areas are practical jokers or they just seem to need me more in the winter and early spring.

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Young People Don't Read Papers...or do they?

Young People Don't Read Papers...or do they?
What if the professor is right? What if young people really don’t read print anymore? Could I be wrong? Could the studies be wrong? After all, a lot of journalism professors I run into seem to think that print is dead. And so do most of the people I know who sell online services. Maybe they’re all right. Maybe young people do not read news in print anymore.
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Deadline Driven!

Deadline Driven!
I planned to start on this column four hours ago, but the phone started ringing. Karen, who emailed late last night, needed my help to get an ad to print correctly in her paper. How could I not take care of that first thing? Jim called from another state to get my advice about a publisher’s job he’s been offered.

You know the drill. We work in a deadline-driven business. We get it done. No matter how busy we are or what is already on our plates, we get it done.

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