Kevin Slimp Online
Kevin Slimp is a favorite speaker and trainer in the publishing world. He can be reached at email@example.com.
I don't have to spend very long at a newspaper office to tell you how they're doing in terms of circulation, readership, ad sales and profits. No one has to tell me. There are qualities that lead to successful newspapers, and without them it's a good bet that there are some problems in one or more of those four areas.
I could have listed fifty newspapers in this column, because I ran into a lot of papers that are doing things right in 2015. And it's showing in their numbers. Due to space limitations, here are a few that stood out in my memory.
The email came to me at 6:15 last night, just as I was getting ready to take my two teenagers out for dinner. It was from Joe, a publisher at a small weekly who, like many newspaper publishers, has become my good friend over the past 20 years.
Before I tell you more about the email, let's step back in time to yesterday afternoon when I mentioned to some folks in my office that I needed to come up with a topic for today's column. A couple of ideas were tossed around when, finally, I said, "Don't worry. Something will come up. It always does."
I just didn't know that "something" would be my friend, Joe.
The Tennessee Newspaper Hall of Fame celebrated its opening on Friday, July 17, 2015. It was a glorious evening, filled with a celebration fit for the industry it represents.
Last week, I spent a day with a weekly newspaper in Eastern Ohio. I even took a pic of the big building shaped like a basket to prove it. After lunch, the publisher asked something I've heard quite often in my visits with 100-plus newspapers this year, "Could you take a little time to teach us some things about Bridge?"
With so many newspapers reporting a really good year, why are there still newspapers who aren't? I thought about this as I drove to the airport this morning (the roads are pretty clear at 2 a.m. in Sioux Falls, making it safe to think while driving) and came up with what I'm calling:
My top four reasons some newspapers aren't having a great year
I couldn’t help but think of all the speakers and teachers I’ve had over the years.
So between trips to Edmonton, Alberta and Preston, Minnesota, I found an afternoon to spend with the staff of the Standard-Banner. The request from Dale was simple enough: “Can you teach us to use InCopy?”